Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Then your boss... https://t.co/UafBvFfEmo
Website Analytic Services
Part of the beauty — and breakthrough — of using the Web for your business is that it enables you to know with unprecedented precision exactly what’s going on with your customers. Online analytics software allows you to track activity and develop reports about customer behavior on your Web site with incredible detail.
Using this information, you can then draw all sorts of important conclusions. For example, you can rank which sites people are coming from to visit your site (and maybe advertise there to drive even more traffic). Or you can learn which pages people visit most on your site (and make more pages like those). If you’re wondering how to increase the conversion rate of shoppers to purchasers, you can find out exactly where you’re losing people in their shopping process and cook up ways to sweeten the incentive for people to follow through and make a purchase.
Using online analytics, you’ll be able to finesse the products you carry, how you present them, and the offers you make. Basically, armed with this tool, you are in the know and much better positioned to grow.
To make the most of your online analytics, you can create what we refer to as “a dashboard” – a summary report of the information you’ve customized the software to gather.
- Enterprise-class web analytics.
Delivered on Google's world-class platform
Gain insights that matter
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Watch today's campaign unfold. Today.
Monitor activity as it happens on your site. So, you'll immediately see what's working, and what's not.
Dive into your data. Standard reports make it easy to measure and understand engagement on your site. Plus it only takes a few clicks to quickly build out customized reports, visitor segments, and identify important data to share with your team.
Real-Time reporting: Measure activity as it happens
See how many people are on your site right now, where they came from, and what they're viewing. With Real-Time, you'll know whether new content on your site is popular, whether today's promotion is driving traffic to your site, and you can see the immediate effects of tweets and blog posts.
Custom Reports: Define the information you want to analyze
Build your own metrics dashboard in minutes. Instead of wading through data, you have instant access to the answers you need. Create reports to share with your colleagues and surface the insights that need to be shared.
Custom Variables: Create and analyze your own custom segments
Custom variables help you to understand your customer segments and learn how engaged they are with your site. Custom variables let you customize Google Analytics and collect the customer data that’s most important to your business.
Advanced Segmentation: easily analyze specific sections of your traffic
Why do some visits result in a $150 sale while others don't? You can find out, using Advanced Segments. Apply predefined segments such as "Visits with Conversions" or "Organic Traffic", or create your own segments. Analyze individual segments or compare a number of segments across all your reports.
Dashboards: Organize, monitor, and share KPIs
Start with an overall “Company KPIs” dashboard that includes the most important performance indicators for your organization. Create an “SEO” dashboard for your search engine optimization. All dashboards are drag and droppable, completely widget-based, and highly customizable.
Visualization: Learn the path visitors take through your site
Google Analytics offers a variety of powerful visualization tools including Flow Visualization and In-Page Analytics. Flow Visualization reports analyze the path a visitor takes on your site. While In-Page Analytics helps to visually assess how users interact with your pages. To make your analysis easier we have built in a variety of charts to display information in the way you want to see it.
Sharing: Now everyone in your organization can collaborate
Data driven decision making works best when your teams can easily share information. Sharing tools in Google Analytics lets your keyword buying team work seamlessly with your SEO and content teams. Use the Intelligence and Alerts feature to discover unexpected changes and notify your colleagues. Mark key events in your account history for others to see. Easily develop and share custom dashboards for the metrics important to your business.
API and Customizations - it's your data, format it the way you want
Applications, plugins, and customizable features are available to help you integrate Google Analytics into your organization’s workflows.
Social has a value. (And we can tell you what it is.)
Don’t rely on guesswork when it comes to your social media investment. Get insights and data that you can act on.
The social media revolution is here, and rapidly maturing. Are you measuring it? Social reports help you measure the impact social media has on your business goals and conversions. Integrated web and social data provides a holistic view of your content and community.
Which channels influenced your buyers?
See how your marketing channels work together to create sales and conversions.
Move beyond the last click -- see how your marketing channels work together to create sales and conversions.
Your customers research, compare, and make purchase decisions at different times and in different places, so measuring return solely based on the last click gives an incomplete picture and potentially misses important insights about how you reach your most valuable customers.
Multi-Channel Funnels in Google Analytics let you look at interactions across different digital media and show how these channels work together to create sales and conversions. More important, this tool helps you make crucial marketing decisions regarding advertising investments at the macro level -- what channels -- as well as the micro level, for example what keywords and ad placements.